World Class healthcare marketing




Legendary consumer advertising



How to create meaningful conversations, not just ads.

In healthcare, ads simply aren’t enough. It’s not only about a customer’s impression of a brand. What really matters are the conversations patients have with family, friends and most importantly their doctor. These conversations influence decisions and in turn people’s health.

At HealthWork, we create conversations.

  • coworkers
  • doctors
  • family
  • nurses
  • friends
  • other HCPs

Strategy is what makes you different. Creative is what makes you loved.

This is the philosophy we share at HealthWork. But there’s even more we have in common:

  • culture
  • leadership
  • vision
  • business

And we share ideas too. When we deliver work, the most creative minds in healthcare and consumer marketing come together to bring you ideas that will move your business forward.

We are the very best at what we do.

We started with a big idea. If two leaders in the industry joined forces, could we create work that’s smarter, more head-turning, more honest, more inspired? The answer we’re getting from our clients is overwhelmingly yes.

The CDM Group

World–class healthcare marketing

The CDM Group knows healthcare — from primary care to specialty care and everything in between. Every agency understands the levers, customers, and channels that drive meaningful conversations.

Get to know our agencies:



Legendary consumer insight and creative

When you think consumer advertising, you think BBDO. It has created some of the most memorable, business–driving creative for some of the most well–loved brands, including Snickers, FedEx, M&M’s and GE.


We believe innovation takes collaboration.

HealthWork was conceived from a strong belief that we can do more great things together than we can on our own. The leadership of HealthWork is no different. Meet Josh Prince and John Osborn.


Josh Prince

Managing Partner, Chief Creative Officer, The CDM Group

Since 1986, Josh has helped shape the creative output, culture, and direction of The CDM Group. In fact, it’s this passion and commitment that led to the HealthWork partnership. Spend time with Josh and you quickly learn that he’s all about creating award-winning work that works. He never stops looking for new ways to engage customers and inspire action. That’s why he has consistently delivered market-moving communications for some of the most successful brands in all of healthcare.


John Osborn


As Director of Integrated Marketing for BBDO New York, John was the principle architect of the agency’s integrated marketing communications offerings. Fast forward ten years to John’s role as President/CEO and he is still an architect, only this time, the offering is BBDO HealthWork. It takes someone with vision, passion, collaborative skills and a proven track record of success to willingly venture into new territory. It also doesn’t hurt that John is knee-deep in healthcare experience gleaned from clients like GE and J&J.

Work should get people talking about their health.

We develop breakthrough ideas that are deeply rooted in human truth that they change human behavior. Here is a sampling of recent work.

2013 DTC National Advertising Awards - GOLD - Best Branded TV Campaign

2013 DTC National Advertising Awards - GOLD - Best Branded Print Campaign

2013 DTC National Advertising Awards - GOLD - Best Digital Media Campaign

Get in Touch

Phil Roselin

Chief Business Development Officer


200 Varick Street
Second Floor
New York, NY 10014

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